Project

Dr. Tanya Smith

Tanya needed to bring her old Wordpress website to life with a new look and feel. One of the challenges with a service like acupuncture for fertility is the availability of engaging imagery. She also needed a way to better organize her content, as her resources and articles were getting buried beneath other content.

We decided to bring warmth into the pages with some hopeful, candid photography.

In the redesign, we tied relevant/related articles to each service page, placing them in the sidebar
for quick and easy access.

On the resources page, the content is now accessible by archives, tags, or categories.

We prominently featured Tanya’s client stories and testimonials in the footer and sidebars, and we
brought more appealing imagery into the top landing pages.

Tanya now has a site that can feel warm and inviting, despite the sensitive nature of her services,
and be a useful resource for couples struggling with infertility.